From Monday coaches will be departing Taunton for Newcastle, Leeds, Sheffield and Birmingham and charging passengers just £2 for a ticket.
The scheme, which is being run by coach operator Fix Bus, will offer the discounted tickets until the end of the month. It will also see a twenty per cent discount on all 50 destinations on the Fix Bus network when customers sign up with a discount code.
The codes can be used on all UK routes from Taunton, including to London, Bristol and Plymouth.
The discounted tickets mark the second anniversary of Fix Bus' founding, and are billed as 'cost of living busting.'
Andreas Schorling, Managing Director of FlixBus UK said: “We believe transport should be affordable, sustainable and accessible to everyone. Response from the UK public to FlixBus services has been phenomenal, so we wanted to give something back to our passengers for our 2nd anniversary.
“We’re really delighted to be adding more routes and destinations on our network than ever before, offering customers in Taunton more opportunities to explore the country for as little as £2!”