After twice postponing the launch of its new Wellington supermarket, Lidl finally opened its doors to customers on Thursday, April 6.

The run up to the new Lidl store was not without controversy, with some raising concerns over the removal of a hedge at the Cades Farm site, and around congestion blamed on traffic calming measures.

However the grand opening of the supermarket has been met with excitement, following an opening day deal that saw shoppers queue to bag a limited number of cut-price Smart TVs.

Early bird shoppers told of their excitement on Thursday, with the store car park seen heavily populated since. Widespread praise has been heaped on the new supermarket, with the stores popularity leading some to question if its car park can meet high demand from keen shoppers.

Commenting on Facebook, Caroline Rowland said: "I went as I was passing. Seems organised and friendly. Just the car park doesn't seem adequate."

Angela Trudy, who shopped at the store on Thursday, said: "I called in at 10.30am, never been in a Lidl, found it very nice, staff really attentive and the bakery section is to die for. Parking was busy but plenty of cars in and out so not a problem."

Jenny Rowe said: "It was brilliant. Shelves totally full, lovely and tidy."

The popularity of the Wellington store was evident on Monday when streams of shoppers were seen coming and going from the supermarket.

The discount retailer has already posted an 11 per cent year on year increase in sales of its Easter confectionary, suggesting Lidl Wellington's Bank Holiday busyness could be more than just a honeymoon period.

Amongst its Easter treats the German supermarket giant is selling West Country legs of lamb for £9.99 per kg, and and four apple and cinnamon Hot Cross Buns for £1.39.

The Wellington store joins more than 950 Lidl stores nationwide, as part of a. growing business that comprises almost 30,000 employees and 13 distribution centres across England, Scotland and Wales.